SuperFood to SuperSkin

Editorial of Chemical Today magazine.

In today’s world, youngsters are more focused on grooming and improving their appearance. To enhance their personality, across the world youngsters are using more of skin brightening, skin whitening creams or lotions. Added to this, the changing lifestyles of consumers, increasing incomes and rising importance of beautification, has helped grow the global cosmetic skin care market.

The skin care market is also seeing the use of natural active ingredients based cosmetics, as a way to connect better with the environment-conscious consumers.

One of the key aspects in this area is the use of Superfoods making its way into the various creams and lotions. Everyone wants to be super fit, super healthy and super attractive. And to achieve this tag, the word ‘Superfood’ has taken the imagination of health conscious generation. So, while these Superfoods like kale, spinach, parsley are being tossed up into super healthy salads, the extracts of these Superfoods are widely being used as ingredients for cosmetics and skin care products to get a super healthy skin.

Hence, superfood is being treated not only as the elixir of health but also of the skin. So the next time you are munching on a bowl of healthy salad, do take notice, it could well become part of your face cream.

Considering the trend towards natural products it is expected to create a market opportunity for natural and active cosmetic ingredients such as enzymes, botanical extracts and amino acids.

Catch up on the latest development in the skin care cosmetics industry as we explore what super foods have to offer.

Getting into the area of Soaps & Detergents, we notice the potential in the detergent chemicals and liquid detergent markets. One key trend on the rise is the use of high-performance enzymes in the detergents. This is said to further become important keeping in mind the water pollution concerns and stricter environmental rules & regulations on an international level. A noteworthy fact is that both chemical and biotechnology companies are trying to compete with each other for greater market share by offering high-performance enzymes for liquid detergents. Moving ahead, the competition in the market is said to intensify further with more players entering the arena.

Also for this month, read what Dr Kurt Bock, President of Verband der Chemischen Industrie eV (VCI), has to say as he speaks on ‘Chemistry 4.0: Innovations for a dramatically changing world.

Whether you want to give us a break, bouquet or brickbats, write to editorial@worldofchemicals.com

By Shivani Mody,

Editor In Chief.

© Chemical Today Magazine

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