The global aerosol market size was estimated at $68.76 billion in 2015 and is expected to witness substantial growth over the next nine years due to increasing penetration in application industries including household, food & beverage and automotive. In addition, rising demand for aerosol based products in the medical industry, particularly in inhalers is expected to drive the growth over the forecast period, according to a report by Grand View Research Inc.
Increasing urbanisation coupled with rapid infrastructural development in emerging economies of Asia-Pacific is expected to drive the demand for such paints, leading to an increasing growth of the market over the next nine years. In addition, increasing technological developments leading to the production of advanced aerosols is expected to benefit growth.
The presence of a robust manufacturing base of personal care companies such as Estee Lauder, Johnson & Johnson, and Procter & Gamble in the US is anticipated to have a positive impact on the market. In addition, increasing product launches by the aforementioned manufacturing companies are expected to propel the demand for over the forecast period.
Increasing use of Clean Development Mechanism (CDM) in domestic manufacturing industry coupled with the adoption of Montreal Protocol in the US is anticipated to restrict demand for products emitting VOC compounds. Therefore, regulatory inclination towards the restriction of VOC emissions is likely to restrict the demand for aerosol owing to HFC composition.
The global aerosol industry is also expected to be driven by the increasing adoption of the online retail media, leading to an ease in the purchase of finished goods. In addition, high discounts and price reductions offered by major online retailers are expected to emerge as one of the primary growth drivers over the forecast period.
Application insights
The aerosol demand in personal care application accounted for over 36 percent of the global consumption in 2015 on account of considerable growth in the demand for deodorants driven by significant lifestyle changes of the consumers primarily in Asia Pacific. In addition, rising spending by the consumers towards personal hygiene products is expected to drive growth.
Household aerosols are expected to register a CAGR of over 6 percent from 2016 to 2025 on account of increase in the demand for household cleaners and insect sprays. In addition, rising penetration of the product in household applications including stain removers, pre-wash sprays, shoe polish, starch, water repellents for leather & fabric is expected to drive the market growth over the forecast period.
Growing use of products such as adhesives & sealants, industrial cleaners, and lubricants is expected to propel demand over the next nine years. In addition, favourable policies aimed at promoting investments in construction and automotive industries are likely to drive the demand for aerosol over the next nine years.
Regional insights
The market for aerosols in Europe registered a share of over 32 percent of the demand volume in 2015 on account of growing consumption of personal care products, particularly in Germany, Spain, Italy, France and UK. However, the presence of stringent regulations to limit VOC emissions including European Commissions’ VOC Solvents Emissions Directive is expected to restrict market growth.
Increasing demand for personal care products, particularly among the male population in the UK is expected to drive demand for hair sprays, conditioners, and dry shampoos. In addition, increasing demand for male grooming products, particularly among males in the age group 18-24 in the UK, on account of lifestyle changes is likely to propel the market growth.
The industry in Central & South America is likely to be driven by the consumption of aerosol based products primarily in Brazil and Argentina. In addition, growing affinity of the consumers towards the use of advanced cosmetic products is expected to emerge as the primary growth driver over the next nine years.
Competitive insights
The global aerosol industry is highly competitive with the major players laying high importance on product innovation and resorting to increasing investments in research and development. Key manufacturers include Unilever, S C Johnson, Proctor and Gamble Co, Thymes LLC, Reckitt Benckiser (RB), Henkel AG & Co and Crabtree & Evelyn.
In October 2014, Honeywell announced the introduction of advanced propellant mixtures marketed under the trade name Solstice Propellant, expected to increase the affinity of the consumers on account of substitution of the conventional propellant alternatives.
In May 2014, Unilever announced the introduction of advanced compressed deodorant for its personal care brands including Axe/Lynx, Sure, Dove in Europe and Asia. The introduction is expected to increase the competition in the personal care segment.
© Chemical Today Magazine
Read More: Aerosol market trend analysis and forecasts 2014 – 2025
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