NUREMBERG, GERMANY: BASF has entered into a strategic long-term partnership agreement with Landa Labs to create revolutionary pigments for automotive coatings. Under this exclusive agreement, BASF will employ Landa’s revolutionary nano-pigment technology in a new portfolio of easy dispersible ultra-high transparency pigments marketed under the colours & effects brand.
This groundbreaking development will offer unprecedented colour depth while significantly simplifying the production of automotive coatings.
The Landa nano-pigment technology – originally developed for the printing industry – allows BASF to introduce a new generation of colours & effects pigments with the highest quality consistency for the final automotive coating. The smaller size and narrower particle distribution lead to a thinner, higher chroma coating.
“We are very excited to partner with Landa in this cutting-edge venture. This long-term collaboration demonstrates our commitment to differentiate our customers’ business by bringing new technology to demanding markets,” said Alexander Haunschild, senior vice president, pigments, BASF.
“We are proud to establish this global partnership with BASF and its colours & effects team. By combining our technologies and expertise, we can provide fantastic new products to the automotive coatings market. This synergistic alliance has the potential to disrupt the market,” said Benny Landa, chairman of the Landa Group.
“This is an industry first. For decades, our customers have been looking for an advancement like this in the industry. Using this technology will allow us to create new products for automotive coatings and we are excited to announce this today at the European Coatings Show,” said Stefan Suetterlin, VP of global business management, pigments, BASF.
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