Dr Kumar Iyer, Head, Coatings, Adhesives and Specialities, Covestro India

Challenges define the opportunity fields.

In an interview, Dr Kumar Iyer with Chemical Today Magazine talks at length about the changing technologies that are ruling the global industrial coatings market today.

By Debarati Das

Trends and technology advancement in the global industrial coatings market. 

Trends around technology advancement for the Global industrial coatings market are driven by consumers (based on the convenience, reliability and experience), regulation, competition and profit & efficiency of the overall value chain. In the emerging markets, large & growing urban middle class, aspirational lifestyle and consumption growth are some of the growth drivers. Furthermore, market challenges define the opportunity fields. The industry is not just demanding a great deal of coating technologies in terms of cost and quality;  sustainability requirements such as energy efficiency, VOC reduction, energy consumption and CO2 emissions are also becoming increasingly more relevant and will continue to play a key role in the future.

Sustainability drives innovation at Covestro. We are committed to optimizing our manufacturing processes, reducing the impact of logistics and enabling sustainability along the value chain. Desmodur ® eco N 7300 – 1st PU cross linker produced from Biomass is a classic example where renewable feedstock offer opportunities for developing more sustainable blocks. This has a significant potential of reducing the carbon foot print of end products and also reducing our overall dependence on fossil fuels.

Today the quality demands made on Industrial processes are very high, but at the same time there is a need to cut costs. Both goals can be achieved by increasing process efficiency.

Read more: Dr Kumar Iyer, Head, Coatings, Adhesives and Specialities, Covestro India