Clariant said that it has released ColourForward 2019, the 13th edition of the annual colour forecasting guide for the plastics industry.
In 2019, consumers can be expected to feel increasingly frustrated by complications and distractions that make it difficult to focus long enough to complete even important tasks. They'll also feel like things that used to be predictable and dependable have gone out of control.
Among these confusing and unsettling circumstances, Clariant trend-watchers predict a heightened awareness and appreciation for the unique creativity, intuition and artistry that make people human. And, we will see the rise of millennials, particularly in Africa, as they begin to demonstrate a new kind of self-awareness, individuality and confidence.
"As far back as 2014, while working on colourForward 2016, we began to see consumers becoming more introspective and even a little fearful about what was happening in their world," recalls Judith van Vliet, colour works Designer and a leader of the ColourForward team. "That gloominess, reflected in colours that were muted, softer, darker and even ambiguous, has persisted. Although the palette for 2019 is still toned down and more than a little grey, we see in it a growing sense of resolve and determination to find ways to live happily in our increasingly technical world."
Clariant said that it has released ColourForward 2019, the 13th edition of the annual colour forecasting guide for the plastics industry.
In 2019, consumers can be expected to feel increasingly frustrated by complications and distractions that make it difficult to focus long enough to complete even important tasks. They'll also feel like things that used to be predictable and dependable have gone out of control.
Among these confusing and unsettling circumstances, Clariant trend-watchers predict a heightened awareness and appreciation for the unique creativity, intuition and artistry that make people human. And, we will see the rise of millennials, particularly in Africa, as they begin to demonstrate a new kind of self-awareness, individuality and confidence.
"As far back as 2014, while working on colourForward 2016, we began to see consumers becoming more introspective and even a little fearful about what was happening in their world," recalls Judith van Vliet, colour works Designer and a leader of the ColourForward team. "That gloominess, reflected in colours that were muted, softer, darker and even ambiguous, has persisted. Although the palette for 2019 is still toned down and more than a little grey, we see in it a growing sense of resolve and determination to find ways to live happily in our increasingly technical world."
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