COLOGNE, GERMANY: Lanxess AG said that its material protection products (MPP) business unit will showcase its effective cold sterilisation technology for soft drinks and to present its Velcorin technology as an oenological method for stabilising wine.
“Velcorin can be used in many beverage categories, from carbonated soft drinks, iced tea and juice-based drinks, to sport and energy drinks, mixed beer drinks, cider and wine,” said Ingo Broda, head of the beverage technology business line in MPP.
According to the German Mechanical Engineering Industry Association (VDMA), experts at the British Euromonitor International market research institute predicted that the volume of global trade in the soft drink segment will grow by 18 percent by 2020. An increase as high as 29 percent is even expected in Asia, the largest regional market. Global sales by volume for 2020 are estimated at 790 billion litres.
COLOGNE, GERMANY: Lanxess AG said that its material protection products (MPP) business unit will showcase its effective cold sterilisation technology for soft drinks and to present its Velcorin technology as an oenological method for stabilising wine.
“Velcorin can be used in many beverage categories, from carbonated soft drinks, iced tea and juice-based drinks, to sport and energy drinks, mixed beer drinks, cider and wine,” said Ingo Broda, head of the beverage technology business line in MPP.
According to the German Mechanical Engineering Industry Association (VDMA), experts at the British Euromonitor International market research institute predicted that the volume of global trade in the soft drink segment will grow by 18 percent by 2020. An increase as high as 29 percent is even expected in Asia, the largest regional market. Global sales by volume for 2020 are estimated at 790 billion litres.
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