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Wednesday, 12 July 2017

Archroma, MintModa partner to enhance impact of colour in fashion




REINACH, SWITZERLAND/ NEW YORK, US: Archroma and MintModa, a fashion forecaster announced a new strategic partnership leveraging the respective strengths of both companies in colour creativity.
Combining Archroma’s scientific colour expertise with MintModa’s clear, narrative-driven colour forecasts provides fashion and design-related industries with an actionable and trend-right color resource.
Launched last year, colour atlas by Archroma offers 4320 new shades, extending their custom colour business with a readily available, time-efficient colour management system. MintModa’s ColoRevolution offers highly-curated colour analysis and direction on its cloud-based subscription trend service. Because colour plays a starring role in the visual language of social media, carefully chosen palettes are essential for capturing a new generation of connected consumers.
Read more. Archroma, MintModa partner to enhance impact of colour in fashion

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