Hair is exposed to many damaging processes, including: repeated washing, combing and heat styling; bleaching and coloring; air pollution and the sun’s UV rays. The combination of these factors can lead to hair that is: more difficult to manage and comb; susceptible to breaking easily; dull and rough in appearance; more water absorbent and porous; and more prone to color fading.
The evolved and aware consumer of today is asking for hair-care products that give maximum protection from damage and have a long-term benefit.
Studies have shown that “damaged hair” is repeatedly among the top five claims in new hair care product launches every year according to Euromonitor and Mintel.1, 2
The challenge that consumers face is that many of today’s hair repair solutions only target damaged sites on the hair cuticle, rather than protecting the total hair strand.
The short-term fixes no longer appeal the consumer. This increases the demand for hair-care solutions tremendously. With the size of the world’s middle class expected to grow from 1.8 billion to 3.2 billion by 2020, we are collaborating with our customers to make products that not only perform better but are more accessible and more globally sustainable.
Building on our strength in silicon-based technology and more than 30 years of experience in the hair care industry, we deliver innovative solutions that address a wide range of hair care needs for different age groups, ethnicities, cultures, climates and desires around the world.
Hair is exposed to many damaging processes, including: repeated washing, combing and heat styling; bleaching and coloring; air pollution and the sun’s UV rays. The combination of these factors can lead to hair that is: more difficult to manage and comb; susceptible to breaking easily; dull and rough in appearance; more water absorbent and porous; and more prone to color fading.
The evolved and aware consumer of today is asking for hair-care products that give maximum protection from damage and have a long-term benefit.
Studies have shown that “damaged hair” is repeatedly among the top five claims in new hair care product launches every year according to Euromonitor and Mintel.1, 2
The challenge that consumers face is that many of today’s hair repair solutions only target damaged sites on the hair cuticle, rather than protecting the total hair strand.
The short-term fixes no longer appeal the consumer. This increases the demand for hair-care solutions tremendously. With the size of the world’s middle class expected to grow from 1.8 billion to 3.2 billion by 2020, we are collaborating with our customers to make products that not only perform better but are more accessible and more globally sustainable.
Building on our strength in silicon-based technology and more than 30 years of experience in the hair care industry, we deliver innovative solutions that address a wide range of hair care needs for different age groups, ethnicities, cultures, climates and desires around the world.
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