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Wednesday 9 May 2018

Companies adopting different business strategies to capture market




Encapsulated Flavors and Fragrances Market size is expected to witness dynamic growth owning to increasing number of diseases including diabetes and obesity, which increases people consciousness towards their food and drinks.
Growing textile industry is projected to drive encapsulated flavors and fragrances market owning to its usage for manufacturing of perfumed suits. The captured fragrances impart a fresh aroma to clothes which remain on them for a significant part of its lifetime. Rise in food industry with the changing consumer preferences will further fuel encapsulated flavors and fragrances market size. Extruded encapsulated flavors are used as ingredients in food industry for applications including rapid preparations of desserts, tea bags, cakes & biscuits, tea, coffee, confectionary and instant drinks. They are also used for incorporating active ingredients in tablets and cosmetic products by direct compression.
Shifting trend towards natural, healthy and wholesome products is increasing but poor adulterant ingredients available in market is contaminating the products which is the major challenge for food industry. To overcome this challenge companies are moving towards trapping original product flavor by encapsulating it through different techniques. Further, addition of flavors in several types of food products like cookies, biscuits, cookies and ice-creams are preferred by the consumers nowadays. Hence, rising demand for original flavored products by customers is the key driver for the encapsulated flavors and fragrances market.
With growing number of diseases which include diabetes and obesity, people are showing more awareness towards their food and drink habits. Owning to this there is an increased demand for fresh flavored food products. Flavor encapsulation offers physical barrier between environment and flavor to fulfill distinct functions including, protecting flavor from oxidation & evaporation and separate unsuited flavor constituents to avoid adverse effects. This in turn will drive encapsulated flavors and fragrances market. Moreover, customers are willing to buy those products that have long shelf life, thus propelling encapsulated flavors and fragrances market size.

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