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Wednesday, 1 March 2017

Evonik establishes digital subsidiary in Germany

ESSEN, GERMANY: Evonik Industries AG is setting itself up for the digital future by establishing its own new digital subsidiary, Evonik Digital GmbH. The new subsidiary is located in the centre of Essen and started operating early this year.
This includes a team of about 20 experts. These experts combine broad international experience, an extensive network of contacts, and expertise in social and media studies—in addition to chemistry, engineering and business management.
Under the Evonik umbrella, the company is developing new digital business models and building up digital expertise.
The team of experts at Evonik Digital GmbH will also work fast, flexible, and with a high degree of freedom, on the implementation of novel ideas. The specialists will develop digital concepts and solutions, test them, and get them off the ground within the Group. Collaboration with renowned technology companies and promising start-ups will play a crucial role here.
Digitalisation is now giving rise to change globally, and not only in business with direct customers and consumers: For some time now, there have been profound changes across production and supply networks. Evonik, therefore, expects that this digitalization initiative cutting across organisational units will also strengthen its own competitiveness and continue to distinguish it clearly from other companies.
The team is planning to present its first concrete results during this year. The current pilot projects include platform approaches for e-commerce and the topic of do-it-yourself sensor technology. This should provide an improved understanding of the needs of customers early on, for example in product development
“Digitalisation offers more than new technologies. It also creates new opportunities for collaboration and production and gives rise to new business models and marketing options. Evonik is taking a pioneering role in the chemical industry here,” said Christian Kullmann, deputy chairman of the executive board.
“We recognised early on the opportunities that digital business models could offer, and we’re very systematically organising the necessary changes in the company,” added Kullmann.
In the newly created position of chief digital officer (CDO), Henrik Hahn will now coordinate digitalization activities for the Group. This way a central contact point for technical dialogue and strategic aspects as well as Group-wide digital innovations is established. Hahn is also chairman of the management board of Evonik Digital GmbH.
“Evonik wants to comprehensively support its customers’ success—specifically through new products and services. This clear customer focus is absolutely essential for the digitalisation team. This will then also involve working jointly with the business lines to identify digital business ideas throughout the entire Group and providing strong support in their implementation,” said Henrik Hahn.
© Worldofchemicals News
Read More: Evonik establishes digital subsidiary in Germany

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