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Friday, 13 July 2018

BASF remains the most valuable chemicals brand of 2018: Report

BASF has maintained its status as the world’s most valuable chemicals brand, following 13 percent brand value growth from last year to $7.4 billion, according to a new report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy.
The brand value of BASF was boosted as a result of increased revenue projections after a strong 2017, which included the announcement and subsequent purchase of parts of Bayer’s businesses, in connection with Bayer’s acquisition of Monsanto.
Dow boosted by merger with DuPont
In the second rank, Dow’s brand value surged 38 percent to $6.5 billion, offset by the result of DuPont (down 10 percent to $2.7 billion).
Michigan-based Dow and Delaware’s DuPont have now completed their corporate merger while continuing to restructure their businesses to operate under separate Dow, DuPont, and new Corteva brands. Although at the moment, the combined value of Dow and DuPont at $9.2 billion is greater than that of BASF, it remains to be seen how the merger and ensuing reallocation of assets impact their respective brand values.

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