Beverage giants PepsiCo and Coca-Cola have embarked on a big gamble in India by changing the recipes of their best-selling drinks to include stevia, a plant-based natural sweetener. Atlanta-headquartered Coca-Cola may also launch a variant of the country's largest-selling mango drink Maaza with 30 - 50 percent less sugar, said sources.
Pointing to public concern over high sugar content in fizzy drinks, PepsiCo, too, is test-marketing a reformulated low-calorie option of its lemony drink 7UP, while Coke is doing the same with Fanta, the new variant of which includes stevia and around 5 percent orange juice.
"As articulated by our global CEO, Coca-Cola has undertaken a three-pronged strategy to give consumers the wider choice of low no-calorie products, which include reduced serving size, reformulation and innovation," said a Coca-Cola India spokesperson. "This is work in progress and we intend to share a comprehensive plan by the end of 2017."
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