DARMSTADT, GERMANY: Merck expands its Ronastar high-performance pigments portfolio with a new silky-matte premium effect pigment, Ronastar Red Allure.
This pigment is the second Ronastar product from the Smart Effects innovation program hat captivate owing to their attractive appearance and additional performance.
Ronastar Red Allure discloses an elegant, matte burgundy-red charm and, thanks to its special pigment technology, an extraordinary velvety skin feel. Following Ronastar Royal Sparkle, this is a further Ronastar product for high-quality cosmetics with extraordinary optic and haptic effects.
The newcomer gives decorative products for the lips and nails an intense, noble deep red, without shimmering or shining. Whilst in foundations, BB creams and powder it supports the trend towards a natural nude look and elegant matte complexion.
Circular silica – silky skin feel
The innovative new technology from Merck is based on spherical silica coated with titanium dioxide and iron oxide.
With its special composition and texture, Ronastar Red Allure can be very easily incorporated into every formulation in any amount. In addition, it supports the growing demand in the cosmetics industry for vegan products as well as those that contain neither gluten nor genetically modified ingredients.
“The result is a super-stable, pure mineral pigment that conveys an amazing skin feel to formulations. With its special silica structure, Ronastar Red Allure has an extraordinary texture that allows it to literally glide on the skin. Moreover, mineral particles provide for a subtle light effect and thus for an added touch of elegance,” said Alexander Peters, global head of marketing for decorative pigments at Merck.
Read More: Merck unveils new silky-matte pigment to its Ronastar range
No comments:
Post a Comment