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Monday 15 January 2018

BASF present ‘Be authentic’ concept for nature-oriented lifestyles


BASF SE said that it will present its new “Be authentic” concept and latest product launches for skin care. The concept comprises two collections of appealing formulations – Mediterranean Influences and Experimental Nomad – that are inspired by the latest beauty trends, identified by French trend consulting agency Peclers.
Mediterranean Influences – glamorous formulations that care and protect     
Relaxation, sunshine, and exquisite cuisine – the Mediterranean lifestyle, famous for being both casual and elegant, is inspiring major beauty trends all over the world. BASF’s nutricosmetic formulations comprise rich, glamorous textures while providing both hydration and optimal sun protection, for carefree summer times. The “Gentle Olive Scrub” prepares the skin before sun exposure, while the “Dry Sensation Protecting Oil SPF 30” and the “Lite Sun Matrix Fluid SPF 50+” protect the skin against UV radiation. And the rich “Gourmet Body Balm” nourishes the skin after sunbathing.
Experimental Nomad – easy formulations for beauty on the go
BASF has created a collection of formulations that are tailored to the needs and wants of the modern nomad. These formulations are based on natural ingredients and enable the creation of easy-to-use beauty products that fit in every backpack. The nature-inspired “2 in 1 Wash Gel” is a dual-purpose shampoo and shower gel, while the “All Purpose Moisture Fluid” – suitable for both body and face – offers a pleasant, caring dry-touch effect, and goes well with the refreshing and revitalizing “Cataplasm Water Jelly” gel. And BASF’s “High-Performance Sun Matrix Fluid SPF 50+” supports the nomad way of sun protection.

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