In an interview, Jayakumar Krishnaswamy, Managing Director, AkzoNobel India, with Chemical Today magazine delves into the next-gen technological advancement that will drive the paints & coatings industry.
By Shivani Mody
Future of things to come in paints & coatings industry.
Digital innovation is vastly influencing the paints & coatings industry world over. It is making it easier for customers to take advantage of our colour knowledge and expertise.
Our popular Visualizer decorating app, for example, allows people to play with colour ideas and see what rooms will look like, before any paint has been applied to the wall. It has been downloaded nearly 20 million times to date. Meanwhile, our highly successful Automatchic Vision tool is a revolutionary digital system which allows body shops to precisely measure and match the existing colour on any area of a vehicle. We deployed our 10,000th device during 2017.
Trend forecasting has also become an integral part of the industry. Every year, our much-anticipated trend reports – such as ColourFutures, Trend Editions and our Colour of the Year – provide consumers and designers with exciting ideas to help coat products and transform living spaces.
Meanwhile, every four years, we update our Futura collection for powder coatings – a collaboration with leading trend consultants – which offers a new source of inspiration to architects and designers. The comprehensive research which underlies these activities serves as the foundation for colour innovation and inspiration across all our businesses. The aim is to better understand our global society and what we need from our environment. These trends are then translated into the colours that help shape our lives.
Read more: Revolutionizing coating technology
In an interview, Jayakumar Krishnaswamy, Managing Director, AkzoNobel India, with Chemical Today magazine delves into the next-gen technological advancement that will drive the paints & coatings industry.
By Shivani Mody
Future of things to come in paints & coatings industry.
Digital innovation is vastly influencing the paints & coatings industry world over. It is making it easier for customers to take advantage of our colour knowledge and expertise.
Our popular Visualizer decorating app, for example, allows people to play with colour ideas and see what rooms will look like, before any paint has been applied to the wall. It has been downloaded nearly 20 million times to date. Meanwhile, our highly successful Automatchic Vision tool is a revolutionary digital system which allows body shops to precisely measure and match the existing colour on any area of a vehicle. We deployed our 10,000th device during 2017.
Trend forecasting has also become an integral part of the industry. Every year, our much-anticipated trend reports – such as ColourFutures, Trend Editions and our Colour of the Year – provide consumers and designers with exciting ideas to help coat products and transform living spaces.
Meanwhile, every four years, we update our Futura collection for powder coatings – a collaboration with leading trend consultants – which offers a new source of inspiration to architects and designers. The comprehensive research which underlies these activities serves as the foundation for colour innovation and inspiration across all our businesses. The aim is to better understand our global society and what we need from our environment. These trends are then translated into the colours that help shape our lives.
No comments:
Post a Comment