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Thursday, 24 May 2018

Lenzing starts production of EcoVero fibres in China




The Lenzing Group said that it is introducing the eco-responsible process for the production of Lenzing EcoVero branded viscose fibres. The fibres were first launched by Lenzing in autumn 2017, also at its Chinese location Lenzing Nanjing Fibers (LNF).
As of now, the company is able to produce Lenzing EcoVero fibres not solely at the site in Lenzing (Austria) but also in China and, hence, even better meet the strong demand for eco-responsible products.
Textile consumption is expected to double by 2025, and the industry is anxiously looking for more sustainable solutions with low environmental impact. Lenzing addresses this market need for more eco-responsible products by offering Lenzing EcoVero fibres that mark a new milestone in Lenzing’s sustainable viscose production based on three pillars:
  • Lenzing EcoVero viscose fibres are derived from sustainable wood and pulp, coming from certified and controlled sources (FSC or PEFC certified) following the stringent guidelines of the Lenzing Wood and Pulp Policy.
  • Lenzing EcoVero fibres have been certified with the EU Ecolabel, a label of environmental excellence.
  • Lenzing EcoVero fibres can be robustly identified in the final product.
A special manufacturing system enables Lenzing EcoVero branded viscose fibres to be identified in the final product, even after long textile processing and conversion steps through the value chain. Thus the retailers and brands are assured that they are incorporating Lenzing EcoVero eco-responsible viscose in their products.

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