The global laundry detergent market size was valued at $133.3 billion in 2016. The rising penetration of washing machines in the developing economies is likely to be key driver for demand over the forecast period. Furthermore, technological advancements are also likely to fuel the growth.
The demand for the product in the US is dominated by growing popularity of liquid products. The US has witnessed tremendous growth in the use of liquid commodity over powder merchandise. However, issues regarding the safety of children ingesting these products acted as a restraint to market growth in 2016. Global vendors such as Procter & Gamble have developed new packaging type to make the company’s packaging child resistant. The company also claims to add sour flavor in the packaging of the product.
The competition in the industry is highly concentrated in nature as majority of market share is dominated by Proctor & Gamble. The industry analysis suggests that Procter & Gamble was the top leader in the US industry capturing nearly half of the market share in 2016. The greater penetration of the company’s brands such as Tide and Gain has made it the undisputed leader in this category.
The mature US laundry detergent market is highly concentrated in nature with global vendors such as Procter & Gamble and Church & Dwight Co Inc accounting for over 67 percent of the total market share in 2016. The trend to innovate product in terms of formula and packaging is the key factor driving sales. The strategy adopted by Procter & Gamble to develop environmentally-friendly products such as Tide purclean became a major factor in driving the company’s growth in the country.
The rising prominence of e-commerce is expected to be the key factor driving product growth, especially among the working-class due to easy accessibility and convenience. The e-commerce platform is largely dominated by companies such as Amazon, Target, and Walgreen. It is expected e-commerce is emerging as the fastest-rising distribution channel.
The vendors in developed markets such as the US are adopting product bundling strategy to increase shares in the market by offering bulk discount on various products such as fabric softeners, liquid and powder. In addition, vendors are also continuously adopting innovative marketing strategies to attract regional consumers.
The global laundry detergent market size was valued at $133.3 billion in 2016. The rising penetration of washing machines in the developing economies is likely to be key driver for demand over the forecast period. Furthermore, technological advancements are also likely to fuel the growth.
The demand for the product in the US is dominated by growing popularity of liquid products. The US has witnessed tremendous growth in the use of liquid commodity over powder merchandise. However, issues regarding the safety of children ingesting these products acted as a restraint to market growth in 2016. Global vendors such as Procter & Gamble have developed new packaging type to make the company’s packaging child resistant. The company also claims to add sour flavor in the packaging of the product.
The competition in the industry is highly concentrated in nature as majority of market share is dominated by Proctor & Gamble. The industry analysis suggests that Procter & Gamble was the top leader in the US industry capturing nearly half of the market share in 2016. The greater penetration of the company’s brands such as Tide and Gain has made it the undisputed leader in this category.
The mature US laundry detergent market is highly concentrated in nature with global vendors such as Procter & Gamble and Church & Dwight Co Inc accounting for over 67 percent of the total market share in 2016. The trend to innovate product in terms of formula and packaging is the key factor driving sales. The strategy adopted by Procter & Gamble to develop environmentally-friendly products such as Tide purclean became a major factor in driving the company’s growth in the country.
The rising prominence of e-commerce is expected to be the key factor driving product growth, especially among the working-class due to easy accessibility and convenience. The e-commerce platform is largely dominated by companies such as Amazon, Target, and Walgreen. It is expected e-commerce is emerging as the fastest-rising distribution channel.
The vendors in developed markets such as the US are adopting product bundling strategy to increase shares in the market by offering bulk discount on various products such as fabric softeners, liquid and powder. In addition, vendors are also continuously adopting innovative marketing strategies to attract regional consumers.
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