BASF SE said that human needs inspired its 2018-19 automotive colour trends with the trends “Keep it Real”.
As innovations such as artificial intelligence, autonomous driving and robotic industrialization take hold, the return to the human element – people’s needs and emotions – becomes increasingly important. The designers at BASF’s coatings division translated these observations into a collection of 65 colours for automotive surfaces.
Dark colors, blue hues and complex effects represent the omnipresence of technology
Advancements in digitalization make technology become less visible and more intertwined with reality. Augmented reality applications and smart gadgets that simplify everyday life merge the real with the digital world. People seem to spend more time on online platforms, striving for perfection on social media, than in the real world. This omnipresence of technology is reflected in the automotive color trends.
Shades of gray and blue are the focal point of the collection. Achromatic colors are combined with complex effects that add colorful and natural accents and represent the merging of reality and the virtual world. Blue hues – mirroring the color of screens and digital light – appear as strong saturated colors. Natural textures and color effects symbolize the search for human qualities in a virtual world.
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