In an interview, Govind Khetan, Managing Director, Kraton Polymers with Chemical Today magazine talks about how consumer demand decides the industry’s course of growth. He also points out that sustainability is driving the need for safer, healthier, environmentally-friendly products in the polymer industry today.
By Shivani Mody
Trends and development in polymers industry.
Styrene block copolymers (SBC) continue to be the largest consumed product in the thermoplastic elastomers (TPE) market, providing high-performance polymers in various markets. Paving and roofing are expected to grow as consumer preference for customized homes continue to rise. Furthermore, consumer demand for sustainability is driving the need for safer, healthier, environmentally-friendly products. Therefore, raw material suppliers like Kraton are becoming an essential part of the value chain to ensure the delivery of sustainable end-use products.
Growth potential for polymers in Asia Pacific and India.
We believe that India will grow above global GDP. The high population growth in the region will demand more sustainable, innovative solutions to replace ageing infrastructure. Kraton’s HiMA technology can play an important role in the development of durable, cost-effective roads to help reduce expenses related to maintenance, construction delays and traffic problems. We expect the Asia Pacific region may also experience similar trends to India as demand for sustainable, more durable infrastructure continues to grow globally.
Read more: Making for a sustainable polymer world
In an interview, Govind Khetan, Managing Director, Kraton Polymers with Chemical Today magazine talks about how consumer demand decides the industry’s course of growth. He also points out that sustainability is driving the need for safer, healthier, environmentally-friendly products in the polymer industry today.
By Shivani Mody
Trends and development in polymers industry.
Styrene block copolymers (SBC) continue to be the largest consumed product in the thermoplastic elastomers (TPE) market, providing high-performance polymers in various markets. Paving and roofing are expected to grow as consumer preference for customized homes continue to rise. Furthermore, consumer demand for sustainability is driving the need for safer, healthier, environmentally-friendly products. Therefore, raw material suppliers like Kraton are becoming an essential part of the value chain to ensure the delivery of sustainable end-use products.
Growth potential for polymers in Asia Pacific and India.
We believe that India will grow above global GDP. The high population growth in the region will demand more sustainable, innovative solutions to replace ageing infrastructure. Kraton’s HiMA technology can play an important role in the development of durable, cost-effective roads to help reduce expenses related to maintenance, construction delays and traffic problems. We expect the Asia Pacific region may also experience similar trends to India as demand for sustainable, more durable infrastructure continues to grow globally.
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