In an interview, Nelson Corda, General Manager of Consumer Specialties at Ashland, Asia Pacific excluding China & Global Sales Director – Home Care & Agro, with Chemical Today magazine talks at length about the cellulose & PVP industry and the ways in which it can transform the way India enjoys food. He also talks about the need for emerging countries to embrace new technology and enable businesses to grow.
By Debarati Das
Trends in cellulose ethers, vinyl pyrrolidones market.
Given the green, renewable nature of the chemistry and their inherent functional benefits, cellulose ethers see widespread use within the industry. In paints & coatings, cellulose is used in water-based paints to give the right viscosity so that it doesn’t sag and drip. Previously, oil-based and solvent-based paints were used, but the industry is now quickly moving towards solvent-free and water-based paints, which is giving a major boost to the cellulose business.
Read More: Changing chemistries of changing times
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