AMSTERDAM, NETHERLANDS: Celebrating the newly launched campaign “Show Your Flavour”, which focuses on self-expression through colour, artists showcased their creativity in mural art at selected Starbucks stores in Malaysia. Artists created their masterpieces on Starbucks’ store walls using colourful paints provided by AkzoNobel NV.
The murals will be painted on several selected stores in Klang Valley and Penang, and the plan is to add more stores with other themes in the future.
“This summer, the iconic Frappuccino blended beverages are inspired by our customers’ personalities: fun, creative and bold. We created beverages that match customers’ summer moods, handcrafted to match their summer personalities,” said Sydney Quays, CEO of Berjaya Food Berhad.
“These artists get to show their personality by expressing their colours and creativity through mural art at Starbucks. We love seeing how creative they are at expressing their summer feelings,” added Quays.
“We are excited to join forces with Starbucks to allow talented artists to showcase their creativity with the colours of summer. This initiative fits very well with AkzoNobel’s continuous effort in supporting local talent and our Human Cities Initiative, which is our commitment to improving, energising and regenerating urban communities across the world,” said Indra Laban, general manager of AkzoNobel decorative paints Malaysia.
© Worldofchemicals News
Read More: AkzoNobel, Starbucks partner to create ‘Show Your Flavour’ murals
No comments:
Post a Comment