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Thursday 30 November 2017

Archroma's EarthColors selected by G-Star RAW for denim jeans



 Archroma announced its first-ever collaboration with G-Star RAW. G-Star RAW recently introduced a new capsule collection of denim coloured using Archroma’s EarthColors, a range of dyes made from recycled plant waste.
Archroma’s EarthColors is a line of patented plant-based dyes, sourced from up to 100 percent renewable resources. Archroma developed EarthColors using non-edible waste products, from agriculture and herbal industries, to replace petroleum-derived raw materials; which are the conventional raw materials used to synthesize dyes currently.
This gives brands an alternative when looking for more natural ways of dyeing garments. The three gorgeous colours available in the capsule collection: ‘Dark Plum’, ‘Asfalt’ and ‘Mazarine Blue’, are made from the non-edible parts of beetroot and saw palmetto, left over from agriculture industry or herbal extraction.
Recently the Archroma’s EarthColors were also selected by Kathmandu for its signature hoodies.

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